All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us private label packaging.

Air Zone is a Toys“R“Us private label brand featuring soft foam toy blasters. This fresh, distinctive brand identity contains custom designed logo type adapted from hand drawn thumbnail sketches. Designed the logo and package design look.