All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us private label packaging.

Fast Lane Trains is a subcategory of an existing private label brand. The objective was to utilize the existing graphic elements to create a new look. Illustrated the vehicle portion within the logo and designed the three train package categories which were based on an established format.