All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us private label packaging.

Designed the Geoffrey logo in 2000 to brand the company mascot. It continues to be used throughout Toys“R”Us advertising today. Geoffrey, as a Toys“R”Us private label, incorporates a variety of indoor/outdoor seasonal toys.