All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us private label packaging.

The Splash Gear line consists of outdoor water toys. The blister card design shown above was one of three concept packages presented for this private label brand. This fresh, distinctive brand identity contains custom designed logo type adapted from hand drawn thumbnail sketches.