All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us sales promotion and applied to print advertising.

A Time for Smiles, created to brand the 2003 Toys“R”Us Holiday Toy Drive. The design was incorporated throughout advertising and in-store signage. Designed the sales promotion sign package distributed to stores nationally. The software used to create the tree background was Bryce 5, a 3-D program.