All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us sales promotion and applied to print advertising.

Geoffrey’s Birthday Club is a successful promotion geared to make Toys“R“Us the place to shop for every kid’s birthday. Membership includes over three million and growing. Designed the logo and graphic look for the initial promotional material. The logo continues to be utilized throughout marketing and advertising today.