All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us sales promotion and applied to print advertising.

Geoffrey’s Funday is a name given to Saturdays thoughout the month featuring activities and crafts for kids. Promotional pieces designed included window posters, buttons, guest invitations and bagstuffers. The design also carried over to Toys“R”Us circulars which promoted the events.