All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us sales promotion and applied to print advertising.

Developed the sales promotion logo to brand Geoffrey’s Fun House, a free in-store sitting service so moms could shop with ease. Designed the sales promotion sign package and direct mail material. The identity contains custom designed logo type and custom illustrations adapted from hand drawn thumbnail sketches that were transformed digitally.