All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us sales promotion and applied to print advertising.

The Toys“R”Us Corporate Style Guide, was originally created to incorporate all divisions including Geoffrey and company stationery. Involved in every aspect of this team project from concept to final production. Detailed is the cover, CD insert with logos, introduction, and the Toys“R”Us section of style guide.