All artwork within this section was designed by Light of Day Design Founder and President, Kevin Quinlan, as an employee of Toys“R”Us, Inc. The portfolio samples created were for Toys“R”Us sales promotion and applied to print advertising.

Coinciding with Toy Fair, the Toys“R”Us Toy Expo showcased all the newest, hottest toys, as well as fun in-store activites throughout the event. The promotional pieces designed included overhead signs, hanging banners, window posters, calendar of event handouts, POP standee, and check-out column cubes.